Chinese Electric Car Maker Xpeng to Launch Mass-Market Mona Brand Globally in 2026, Expanding Overseas Presence and Boosting Competition in EV Market

Chinese EV maker Xpeng plans to launch its mass-market Mona brand in overseas markets in 2026, targeting competition with Chinese rivals and established automakers. The Mona brand was launched in China last year with an aggressive starting price of $17,000. Xpeng will launch Mona-branded cars in Europe next year, with plans to expand into other global markets. The company's international expansion is moving faster than expected, and Xpeng is open to acquiring other electric carmakers.

Chinese electric vehicle (EV) maker Xpeng has announced plans to launch its mass-market Mona brand in overseas markets in 2026. The company, which has been rapidly expanding its global footprint, aims to target competition with Chinese rivals and established automakers. The Mona brand was launched in China last year with an aggressive starting price of $17,000, positioning it as a competitive option in the mid-to-low-end segment.

Xpeng's international expansion is moving faster than expected, with the company already present in 46 global markets. The company's latest move is to launch Mona-branded cars in Europe next year, with plans to expand into other global markets. This expansion is part of Xpeng's broader strategy to become a global leader in AI-driven mobility solutions.

The company's recent success in Europe, where it sold 283 vehicles in Germany in August 2025, up over 700% year-over-year, underscores its ability to penetrate new markets quickly. Xpeng's European expansion is further bolstered by the opening of its first European R&D center in Munich this week. This center will help the company localize its vehicles for the EU market and drive innovation tailored to European consumers.

Xpeng's global ambitions are not limited to Europe. The company is also open to acquiring other electric carmakers to further accelerate its growth and market penetration. This strategic move aligns with Xpeng's goal to become a major player in the global EV market, challenging established automakers and Chinese rivals alike.

Xpeng's stock has been performing well, gaining 68% year-to-date, driven by factors such as rising vehicle deliveries, stronger margins, and its partnership with Volkswagen. The company's focus on AI-driven innovation, as exemplified by its XNGP autonomous driving software, positions it well to compete in the rapidly evolving EV market.

For investors, Xpeng's aggressive expansion and technological leadership represent a compelling opportunity in the EV sector. As the company continues to scale globally and refine its product offerings, it is well-positioned to maintain its competitive edge and drive long-term growth.

References:
[1] https://carnewschina.com/2025/09/08/xpeng-raise-stakes-in-europe-and-announces-robotaxi-trials-by-2026-in-china/
[2] https://www.ainvest.com/news/xpeng-record-deliveries-ai-driven-innovation-catalyst-long-term-growth-ev-sector-2509/
[3] https://www.benzinga.com/markets/tech/25/09/47542738/xpeng-unveils-next-p7-in-europe-and-accelerates-global-ai-mobility-push