Chinese Driver-Assist Startup Raises $100M, Emphasizes Nvidia Partnership

A Chinese startup specializing in driver-assist technology, Deeproute.ai, has secured $100 million in funding from an undisclosed automaker, highlighting the growing interest in advanced driver-assist systems (ADAS). The funding round, led by Great Wall Motor, will enable Deeproute.ai to enhance its driver-assist systems and expand its market reach.

Deeproute.ai's current driver-assist system is powered by Nvidia's Orin chip, known for its high performance and energy efficiency. The company plans to release a new system using Nvidia's Thor chip next year, which will allow for more complex driving scenarios and better visual cue management. This collaboration with Nvidia will not only strengthen Deeproute.ai's technology but also provide it with access to a global ecosystem of investors, further bolstering its growth prospects.

The funding will be used to improve Deeproute.ai's driver-assist systems, which are already in use in over 20,000 cars. The company plans to expand its presence in the market, targeting at least three car models this year and potentially ten times that number next year. Deeproute.ai's CEO, Maxwell Zhou, stated that the company aims to have at least three car models using its driver-assist system hit the road this year, with the potential for over 20,000 cars on the road by the end of 2024.

Deeproute.ai's strategy aligns with the growing demand for driver-assist technology in the global automotive market, which is expected to reach $477.37 billion by 2030, driven by increasing adoption in professional software users, gamers, and esports fans. The startup also plans to participate in Japan's auto show next year, indicating its intention to work with foreign automakers.

The partnership with Nvidia is a significant milestone for Deeproute.ai, as it leverages the chipmaker's cutting-edge technology to enhance its driver-assist systems. Nvidia's Orin and Thor chips will enable Deeproute.ai to expand its capabilities and stay competitive in the autonomous driving market. As the demand for ADAS continues to grow, Deeproute.ai's strategic investment in Nvidia's technology positions it well for future success.

In conclusion, Deeproute.ai's $100 million funding round and its 'deep cooperation' with Nvidia underscore the growing interest in advanced driver-assist technology. As the global automotive ADAS market continues to expand, Deeproute.ai's strategic investment in Nvidia's technology and its focus on enhancing driver-assist systems position it well for future growth and success.