Chimpers Expands Into Physical Collectibles With Plush Keychains

Chimpers, a well-known Ethereum NFT collection, is expanding its brand into the realm of physical collectibles. The brand has partnered with IP incubator 223 to launch a plush keychain blind box collection featuring its iconic cartoonish characters. This move is part of Chimpers' strategy to engage with its fan base on a deeper level, transitioning followers into believers by providing them with tangible pieces of the Chimpverse.

Chimpers has amassed a significant following, with over 1.8 million followers across various social media platforms. The brand's Series 1 collectible will be sold exclusively through 223’s online marketplace, with plans to expand into retail in the future. The plush keychain collectible will be sold via a blind box, offering purchasers a surprise upon opening. Once revealed, buyers can further engage with the Chimpverse using 223’s NFC technology, which unlocks an NFT proof-of-collectible and a digital card on the Ethereum layer-2 network Base.

Cole Gernum, founder of 223, emphasized the emotional significance of plush toys for lifestyle character brands, noting that they are often the first products to be gifted, carried, and treasured. Chimpers plans to expand its product line in the future, ensuring that every product remains true to the Chimpverse. The brand aims to create emotional resonance and build a wide-reaching distribution network, positioning itself as a standout success story in the Web3 space.

Chimpers' expansion into physical collectibles follows the success of other NFT collections like Pudgy Penguins, which created its own toy line called Pudgy Toys. Pudgy Toys found its way to retail shelves, including Walmart, and generated significant sales. Chimpers aims to replicate this success by combining strong IP with smart distribution strategies. The brand's plush keychains will be sold at an affordable price point, with Chimpers NFT holders guaranteed a spot in the presale. Users can pay via fiat or crypto to secure their plush keychain, marking the start of a broader strategy to drive long-term discovery and growth for Chimpers.