Celsius Shares Dip 234% as 430M Trading Volume Ranks 259th Amid Strategic PepsiCo Moves

On September 2, Celsius Holdings (CELH) fell 2.34% with a trading volume of $430 million, a 33.82% drop from the previous day. The stock ranks 259th in trading activity. Recent strategic moves have driven investor sentiment, including a deepened partnership with PepsiCo and the integration of Alani Nu and Rockstar Energy brands.

Celsius announced a $585 million convertible preferred stock investment by PepsiCo, increasing its stake to 11%. The collaboration expands Celsius’s distribution through PepsiCo’s network, with Alani Nu transitioning to PepsiCo’s system by December. Rockstar Energy will also be integrated, positioning Celsius as the “strategic energy lead” in the U.S. The company highlighted a 124% year-to-date stock gain, nearing its 52-week high of $62.88.

At the Barclays conference, Celsius outlined growth strategies, including leveraging PepsiCo’s distribution to boost shelf presence and targeting health-conscious consumers. The acquisition of Alani Nu aims to strengthen the female-focused market segment, while Rockstar Energy’s revival targets traditional energy drink demographics. Management emphasized category resilience, with energy drink sales up 17-18% year-over-year in recent weeks.

Investors who purchased $1,000 worth of Celsius shares five years ago would now hold a position valued at $9,169, reflecting the stock’s volatility and long-term gains. The company remains focused on optimizing its four-brand portfolio—Celsius, Alani Nu, Rockstar, and Celsius Essentials—to capitalize on market share and distribution advantages.