Celcus to Keep its Momentum Despite Costco's New Kirkland Energy Drink

Costco's new Kirkland energy drink won't crush Celsius due to its limited distribution to only Costco's 900+ stores worldwide. Celsius has significant distribution capabilities through its partnership with PepsiCo, enabling it to scale up new flavors, packaging, and products. Additionally, strong fundamentals of the Celsius brand, including record-breaking sales and growth in shelf space at convenience stores, will likely keep it ahead.