Cboe launches "Life is Better With Options" campaign, highlighting options benefits.

Cboe Global Markets launches a new global advertising campaign, "Life is Better With Options," to promote the benefits of options trading and expand awareness and education about the potential advantages of utilizing options. The campaign emphasizes options as a tool for investors to manage risk, generate income, and optimize their portfolio and investment performance.

Cboe Global Markets has initiated a new global advertising campaign titled "Life is Better With Options," aimed at increasing awareness about the benefits of options trading. The campaign emphasizes how options can help investors manage risk, generate income, and optimize portfolio performance. The initiative comes as U.S. options trading volumes have surged 63% since 2020, reaching over 12.2 billion contracts in 2024 [1].

The campaign will feature television ads on U.S. national television networks and expand to the EMEA and APAC regions. Additionally, Cboe will leverage digital advertising on mainstream and financial news websites. To complement the campaign, Cboe is enhancing its educational offerings through The Options Institute and strengthening partnerships with retail brokerages globally.

This strategic move underscores the growing interest and demand for options trading among investors. The campaign aims to educate investors on the potential advantages of using options to diversify portfolios and navigate market volatility. By providing comprehensive educational resources and fostering partnerships with brokerages, Cboe seeks to empower investors with the knowledge and tools needed to effectively utilize options trading.

References:
[1] https://www.stocktitan.net/news/CBOE/life-is-better-with-options-cboe-launches-new-global-ad-campaign-jywpl87p3fb6.html