CarMax Unveils New Brand Positioning and Tagline 'Wanna Drive?'

CarMax, Inc. (NYSE:KMX) has launched a new brand positioning and introduced the "Wanna Drive?" tagline, reflecting its customer-centric experience. The company is setting a new standard for the car purchasing journey, integrating customer empowerment at every step. The new tagline is part of a partnership with creative agency 72andSunny Los Angeles.