CarGurus Launches Summer of Giveaways with "The Big Deal Show" Video Series

CarGurus launches "The Big Deal Show," a three-part series featuring celebrities, and a summer-long giveaway of three new Nissan vehicles valued at $50,000 each. The campaign emphasizes the emotional significance of car ownership and reinforces CarGurus' position as the #1 most visited car-shopping site in the U.S.

CarGurus, Inc. (Nasdaq: CARG), the leading online automotive platform for buying and selling vehicles, has announced the launch of "The Big Deal Show," a three-part video series featuring celebrities from sports and entertainment. The series, which kicks off today, aims to celebrate life's biggest moments behind the wheel and beyond. In tandem with the video series, CarGurus will host a summer-long giveaway, offering three new Nissan vehicles valued at approximately $50,000 each.

"The Big Deal Show" is an extension of CarGurus' national brand campaign, "Big Deal," which highlights the emotional significance of car ownership and the company's role in helping consumers find the best deal on their big deal. The campaign underscores CarGurus' position as the No. 1 most visited car-shopping site in the U.S. [1].

The first episode of "The Big Deal Show" features skateboarding legend Tony Hawk and professional snowboarder Zeb Powell. The duo reflects on their first cars, the biggest moments that defined their careers, and the big deal moments they look forward to on the road ahead. Future episodes will feature other celebrity duos, with each release coinciding with a limited-time sweepstakes on the CarGurus website. Winners will receive a brand-new Nissan along with funds to cover related expenses.

"CarGurus understands that buying a car is a big deal," said Dafna Sarnoff, Chief Marketing Officer at CarGurus. "It's a major, emotional purchase, and for many of us, our cars become the backdrop for life's biggest moments. That's why we're bringing together personalities who are big deals in their own right and reflect our shoppers in having a connection to their cars and the big roles they've played in their lives."

CarGurus has been expanding its digital retail solutions and online wholesale platform, CarOffer, to provide consumers and dealerships with a seamless and efficient automotive shopping experience. The company's proprietary technology, search algorithms, and data analytics ensure trust, transparency, and competitive pricing in the automotive market [1].

To follow each episode of "The Big Deal Show" and enter the giveaway, visit [CarGurus' website](https://www.cargurus.com/about/big-giveaway).

References:
[1] https://investors.cargurus.com/news-releases/news-release-details/cargurus-launches-summer-giveaways-alongside-new-big-deal-video