Cardlytics (CDLX) Soars 11.23% on Options Activity Surge

Cardlytics (CDLX) surged 11.23% in pre-market trading on July 23, 2025, marking a significant rise in its stock price.

Cardlytics' recent surge in stock price can be attributed to a significant increase in options activity, particularly in the August 15 chain. The $3 strike call option (CDLX20250815C3) saw a substantial volume of 5.4 million shares traded, indicating aggressive speculative positioning. This surge in options activity suggests that the stock's movement is driven more by speculative flows rather than fundamental company news or earnings reports.

The stock's technical indicators also support this speculative momentum. With a 73.33 RSI near overbought territory and a MACD crossover, the stock's price movement appears to be driven by short-term speculative momentum rather than long-term fundamental conviction. This suggests that the stock's recent rally may be more of a speculative bubble rather than a reflection of the company's underlying value.

Despite the volatility in Cardlytics' stock price, the broader Software & Services sector remains stable. This stability reflects sustained demand for creative and enterprise software, bolstered by broader tech news on AI advancements and cybersecurity. However, Cardlytics' options-driven surge remains disconnected from these macro trends, highlighting the idiosyncratic nature of its recent price movement.