Capri Group's RFID Rollout: Enhancing Customer Experience and Driving Omnichannel Growth

Italian fashion brands Alcott and Gutteridge, part of Capri Group, have announced a significant partnership with Nedap, the global leader in RFID solutions. The collaboration will see a full store estate RFID rollout for both brands, encompassing all stores across Italy, as well as Austria, Germany, Spain, Greece, Armenia, and the UAE. This strategic move aims to enhance the customer shopping experience and drive omnichannel growth by leveraging the full stock visibility and real-time inventory management capabilities of Nedap's iD Cloud platform.

Capri Group's decision to partner with Nedap was driven by several key factors that align with the company's strategic objectives. The scalability of Nedap's iD Cloud platform allows for a seamless rollout across all Capri Group stores, supporting the company's expansion into international markets. The platform's seamless integration capabilities enable Capri Group to scale RFID in the rest of the value chain at their own pace, further enhancing their omnichannel capabilities.

The proven track record of Nedap in the fashion industry, having worked with over 14,000 stores on their iD Cloud platform, gave Capri Group confidence in Nedap's ability to help them achieve their strategic objectives. Additionally, Nedap's comprehensive international support ensures that Capri Group will have the necessary assistance to implement and maintain the RFID solution across their global stores.

The full stock visibility provided by iD Cloud will enable Capri Group to optimize in-store operations and improve product availability, leading to a better shopping experience for customers. With real-time, item-level visibility, Capri Group can accurately track inventory levels, reducing stockouts and overstocking. This improved inventory management will not only enhance the customer experience but also drive operational efficiency and profitability.



The centralized management of the iD Cloud platform assures Capri Group that they will always benefit from the latest and greatest features and security updates. This, coupled with the full integration capability of the platform with other systems, both hardware and software, will allow Capri Group to scale RFID in the rest of the value chain at the pace set by the customer.

Marco Buono, COO at Capri Group, stated: "RFID will enable us to achieve our strategic objectives of improving the overall customer experience at all stages of the buying process. In such a competitive and volatile environment, reliable information is always crucial to meet our international growth objectives. Having the security of being accompanied by a partner with the experience and capabilities of Nedap in the fashion industry gave us full confidence that we were in the best hands to help us realize our full potential."

Sergio Gutiérrez, Director iD Cloud Southern Europe at Nedap, echoed this sentiment: "We are very pleased to have signed a long-term partnership agreement with Italian-based retailer Capri Group for the implementation of iD Cloud in all brand stores. The full stock visibility iD Cloud provides will be a turning point for Capri Group in the purchasing and replenishment management. Also, the fact that iD Cloud platform is centrally managed assures Capri Group will always benefit from the latest and greatest features and security updates."

In conclusion, Capri Group's partnership with Nedap for a full store estate RFID rollout is set to significantly enhance the customer shopping experience and drive omnichannel growth. By leveraging the full stock visibility and real-time inventory management capabilities of Nedap's iD Cloud platform, Capri Group can optimize in-store operations, improve product availability, and make data-driven decisions, ultimately driving profitability and strengthening their international market position.