Canada Goose Unveils Haider Ackermann's Second Seasonal Capsule: Snow Goose SS25

Canada Goose has unveiled its second seasonal capsule from Creative Director Haider Ackermann, featuring a global campaign shot by Willy Vanderperre and model Lara Stone. The collection, under the brand's heritage label Snow Goose, reimagines performance legacy with modern and boundary-pushing spirit. It includes pinnacle outerwear archetypes, body-conscious silhouettes, and second skin fits, pulling from Canada Goose's nearly 70-year archive. Key hues include icy blue Arctic Mist and Violet Eclipse purple.

Canada Goose has announced the launch of its second seasonal capsule under the creative direction of Haider Ackermann, marking a significant shift in the brand's approach to performance wear. The collection, titled "Wild Horizon," is set to debut on June 12, 2025, and will be available globally from June 19. The capsule is part of the brand's heritage label, Snow Goose, and features a global campaign shot by renowned photographer Willy Vanderperre, with model Lara Stone and a dynamic cast of multidisciplinary talent.

The Spring/Summer 2025 Snow Goose collection reinterprets Canada Goose's nearly 70-year legacy with a modern and boundary-pushing spirit. Key elements of the collection include pinnacle outerwear archetypes, body-conscious silhouettes, and second skin fits, designed to bridge the gap between nature and functionality. The collection is characterized by its breathable materials and innovative designs, making it suitable for enduring summer's elements.

Haider Ackermann, the creative director behind the collection, emphasizes the importance of reimagining the brand's performance legacy. "I wanted to peel away the layers with this campaign — of clothing, of convention, of expectation — to resist the predictable. It's a quiet rebellion," he says. The collection features a series of graphic elements that juxtapose movement with stillness, reflecting Ackermann's pursuit of serenity in nature and travel.

Notable pieces in the collection include the Valor Parka, an uninsulated, workwear-inspired iteration of the FW24 Rider Parka adapted for warmer weather; the Edge Pant, a lightweight cotton pant with oversized pockets; the Dawn Crew, a soft, premium-cotton crewneck for layering; the Zephyr Jacket, a performance-driven, three-layer technical windbreaker; the Tempest Short, a barely-there base for free-flowing movement; and the Rigel Jogger, an essential piece in Ackermann's personal wardrobe and Snow Goose's DNA.

The global campaign for the Spring/Summer 2025 Snow Goose collection features an eclectic cast matched to vast desert landscapes. Statement pieces blend striking color and bold modernity, bringing the human body closer to the natural world in a way that Canada Goose has never been seen before.

As a precursor to the launch, Ackermann unveiled the capsule with a three-day desert expedition for his close friends, traversing through Utah's untamed landscape and exploring the region's most awe-inspiring landscapes while dressed head-to-toe in the new collection.

The Spring/Summer 2025 Snow Goose by Canada Goose collection is available from June 12 on canadagoose.com and globally in select Canada Goose stores from June 19, with additional drops continuing throughout the summer.

References:

[1] https://www.morningstar.com/news/business-wire/20250612783764/haider-ackermann-ignites-summer-heat-with-his-second-snow-goose-by-canada-goose-capsule
[2] https://www.theglobeandmail.com/investing/markets/stocks/GOOS-N/pressreleases/32848143/haider-ackermann-ignites-summer-heat-with-his-second-snow-goose-by-canada-goose-capsule/
[3] https://quantisnow.com/insight/haider-ackermann-ignites-summer-heat-with-his-second-'snow-goose-by-canada-goose'-capsule-6083411