Campari CEO: We're looking at opportunities within company

Campari CEO: We're looking at opportunities within company

Campari Group CEO Simon Hunt has emphasized a strategic shift toward internal growth and debt reduction, signaling a departure from past acquisition-driven expansion. In a recent interview, Hunt stated that the company will prioritize reducing its leverage ratio from 2.9 times EBITDA to 2.5 times, partly through the divestiture of smaller brands. This follows the recent decision to offload 30 brands, a move aimed at streamlining operations and focusing on core assets such as Aperol, Campari, and Wild Turkey.

Hunt highlighted untapped potential within the existing portfolio, particularly in the U.S. market for Aperol and the broader trend toward lower-alcohol beverages. He noted that the company has "so many opportunities within the existing portfolio" and is not rushing into new acquisitions. This approach aligns with Campari's recent financial performance, which saw organic sales growth of 2.4% in 2024, driven by strategic acquisitions like Courvoisier Cognac. However, the company faces challenges, including a net debt-to-EBITDA ratio of 3.4 times in Q1 2025, reflecting ongoing investments and restructuring costs.

While M&A remains on the agenda, Hunt stressed selectivity, stating that debt reduction will create "options" for future deals. The CEO also acknowledged macroeconomic volatility and regulatory risks, such as potential U.S. tariffs, as factors complicating growth projections. For now, Campari's focus remains on optimizing its current portfolio, enhancing operational efficiency, and capitalizing on premiumization trends in key markets.

LinkedIn post on Campari's brand divestitures: Reuters interview with Simon Hunt.
Financial data from Campari's 2024 performance and 2025 outlook: Reuters interview with Simon Hunt.
Financial data from Campari's 2024 performance and 2025 outlook: Financial data from Campari's 2024 performance and 2025 outlook.