CallRail and MNTN Partnership Enhances TV Ad Attribution for Inbound Calls and Texts

CallRail and MNTN have partnered to integrate Performance TV attribution for inbound calls and texts. This allows advertisers to measure the effectiveness of TV ads and optimize strategies in real-time. Nearly 60% of marketers plan to increase Connected TV spending, highlighting the importance of accurate lead tracking. The integration provides deeper insights into TV campaign performance and consumer engagement.

CallRail, a leading lead engagement platform, and MNTN, a technology platform specializing in Connected TV (CTV) advertising, have partnered to integrate Performance TV attribution for inbound calls and texts. This integration allows advertisers to measure the effectiveness of TV ads and optimize their strategies in real-time.

Historically, tracking leads from TV has been notoriously difficult. MNTN Performance TV has changed that by providing visibility into metrics like incrementality, revenue, and conversion data tied directly back to campaigns. Now, with CallRail, MNTN customers will have an additional layer of insights to attribute calls and texts back to their campaigns [1].

"Seeing your brand on TV sparks action – phones ring, texts come in, and business moves," said Richard Girges, Chief Technology Officer at MNTN. "This partnership with CallRail makes sure MNTN customers know exactly which TV ads are driving those conversations. It’s another way we’re helping more businesses turn attention into outcomes."

Jonathan Madrigal, Digital Marketing Manager at Brand Reach Media, a mutual customer of CallRail and MNTN, added, "The CallRail integration with MNTN has been a game-changer for our team. Thanks to their partnership, we can now connect TV campaign performance data directly to inbound calls, giving us clear, measurable attribution. This level of insight helps us optimize faster, prove ROI with confidence, and deliver even greater value for our clients."

The integration offers several benefits:
- Clear Attribution: See what’s driving real-world results (call and text conversions) with campaign-level attribution built for Performance TV.
- Smarter Optimization: Turn insights into action by viewing attribution data in real-time to adjust campaigns based on actual engagement.
- Time Savings: Save time with a single, unified view of online and offline performance, filtering by campaign, audience, network, and more.

With nearly 60% of marketers planning to increase their CTV spending, accurate lead tracking is more important than ever. This partnership demonstrates CallRail and MNTN's commitment to meeting marketers where they and their target audiences are at.

Mike Stocker, Vice President of Partnerships at CallRail, stated, "We’re thrilled to be MNTN’s first call tracking partner, delivering the most accurate attribution of phone calls and messages. I’m also excited our full customer base will have access to this integration so they can market with confidence across this rapidly growing channel."

To learn more about the integration, visit [CallRail's integration page with MNTN Performance TV](https://www.callrail.com/integrations/mntn-performance-tv).

References:
[1] https://www.marketscreener.com/news/new-integration-between-callrail-and-mntn-brings-performance-tv-attribution-to-inbound-calls-and-tex-ce7c50d9db81f023