Calix-Partnered Broadband Providers Boost ARPU and NPS with Outdoor Wi-Fi Experiences

Broadband service providers are successfully differentiating their offerings with secure, high-performance outdoor Wi-Fi, driving a 10% increase in average revenue per user (ARPU) and 200% higher Net Promoter Scores. By leveraging the Calix Broadband Platform and SmartLife managed services, BSPs are delivering exciting outdoor experiences to residential and business subscribers, as well as entire communities. Calix-partnered BSPs like ECE Fiber, GVTC Communications, Norvado, and Tombigbee Fiber are innovating on outdoor Wi-Fi.

Broadband service providers (BSPs) are increasingly leveraging secure, high-performance outdoor Wi-Fi to differentiate their offerings and drive significant growth in average revenue per user (ARPU) and Net Promoter Scores (NPS). By integrating the Calix Broadband Platform and SmartLife managed services, BSPs are delivering exceptional outdoor experiences to residential and business subscribers, as well as entire communities.

Calix-partnered BSPs like ECE Fiber, GVTC Communications, Norvado, and Tombigbee Fiber have seen remarkable results. ECE Fiber, for instance, lifted ARPU by 10 percent with their unique "Digital Trendsetter" plan, which includes high-performance outdoor Wi-Fi and an osprey camera for the community. Similarly, GVTC Communications launched a successful "summer outdoor Wi-Fi" campaign, utilizing Calix Cloud to identify subscribers who would benefit most from premium outdoor coverage, driving awareness through targeted campaigns. Norvado tripled its NPS in just one year by extending SmartHome experiences to backyards, boathouses, and patios, while Tombigbee Fiber expanded its SmartTown Wi-Fi to reach more schools, parks, and community centers, growing usage by 167 percent.

The Calix Broadband Platform and SmartLife managed services enable BSPs to deploy outdoor Wi-Fi quickly and efficiently. These solutions simplify operations, accelerate deployments, and streamline management. The platform's cloud capabilities also allow BSPs to run high-impact, personalized campaigns that drive engagement and deliver exceptional outdoor Wi-Fi experiences.

The success of these BSPs underscores the potential of outdoor Wi-Fi to transform the broadband industry. By offering secure, high-performance Wi-Fi in various environments, BSPs can enhance subscriber satisfaction, attract new customers, and strengthen their brand. As the demand for outdoor Wi-Fi continues to grow, BSPs that invest in these technologies are well-positioned to lead the market and drive shareholder value.

References:
[1] https://www.businesswire.com/news/home/20250730187399/en/Outdoor-Wi-Fi-Experiences-for-Homes-Businesses-and-Communities-Accelerate-ARPU-and-NPS-Gains-for-Calix-Partnered-Broadband-Experience-Providers
[2] https://www.calix.com/products/platform/cloud/speed-performance-insights.html