C4 Energy: Fueling the New York Knicks and the Energy Drink Market

C4 Energy®, one of the fastest-growing energy drink brands in the country, has been named the Official Energy Drink of the New York Knicks. This strategic partnership, announced by Madison Square Garden Sports Corp. (NYSE: MSGS), will provide C4 Energy with prominent digital signage throughout Madison Square Garden, including courtside LED displays during non-nationally televised regular season home games. Additionally, C4 Energy will receive virtual advertisement placement during regular season games televised on MSG Networks, ensuring the brand reaches fans watching from home. The partnership will also include select inclusion on the Knicks website and the Seventh Avenue LED marquee sign outside The Garden, bringing the partnership to life in one of the country's most iconic sports markets.

The New York Knicks, with their rich history and passionate fanbase, present an ideal platform for C4 Energy to expand its reach and engage with a wider audience. By associating with a successful and iconic NBA team, C4 Energy can enhance its brand image and credibility, attracting more customers who are fans of the Knicks. This partnership is a testament to C4 Energy's commitment to supporting excellence and providing safe and efficacious ingredients in its products, which are NSF Certified for Sport.

C4 Energy's portfolio of market-leading performance-oriented brands, including C4®, XTEND®, and Cellucor®, energize and fuel active lifestyles. The company's disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, appealing to a broad range of consumers who are making healthy, active living a daily priority. With a strong focus on safety, performance, and customer satisfaction, C4 Energy is well-positioned to capitalize on the growing demand for energy drinks and sports nutrition products.

The energy drink market is a $20 billion industry that has grown 15% year-over-year, with C4 Energy emerging as one of the fastest-growing brands in the U.S. and the No. 1 selling global pre-workout brand. The company's commitment to safe and efficacious ingredients, as evidenced by its NSF Certified for Sport certification, has contributed to its appeal among athletes and sports enthusiasts. This certification ensures that C4 Energy's products are free from banned substances, building trust among athletes and providing them with the confidence that consuming C4 Energy products will not lead to positive drug test results.



The partnership with the New York Knicks offers numerous potential long-term benefits for C4 Energy, including increased brand visibility, association with a successful and iconic brand, engagement with a passionate and loyal fanbase, opportunities for long-term collaboration, and potential for increased sales and market share. These benefits can help C4 Energy build customer loyalty and strengthen its brand association with the Knicks' fanbase.

In conclusion, the partnership between C4 Energy and the New York Knicks is a strategic move that will enhance C4 Energy's brand visibility, reach a wider audience, and potentially increase its market share in the energy drink industry. By associating with a successful and iconic NBA team, C4 Energy can leverage the Knicks' brand equity to enhance its own image and reputation, while also appealing to a broader range of consumers who are making healthy, active living a daily priority. With its commitment to safe and efficacious ingredients, C4 Energy is well-positioned to capitalize on the growing demand for energy drinks and sports nutrition products, both within the Knicks' fanbase and the broader energy drink market.