Bybit and Tether Partner to Boost Brazil's Crypto Adoption Amid 17.5% Tax Implementation

Bybit and Tether have announced a strategic collaboration to advance cryptocurrency adoption in Brazil, leveraging educational programs, real-world use cases, and event sponsorships to position the country as a crypto-friendly leader in Latin America. The partnership, which includes co-sponsorship of Blockchain Rio, a major regional blockchain conference, aims to incentivize new users through USD₮ bonuses and expand digital asset access. Initiatives also focus on integrating stablecoin payments into tourism infrastructure and launching nationwide “Learn to Earn” programs to enhance digital literacy [1]. Bybit’s localized services, including the Bybit Card and Bybit Pay, further bridge traditional finance and crypto, supporting Brazil’s evolving digital economy [2].

The collaboration aligns with Brazil’s regulatory developments, such as the implementation of a flat 17.5% tax on crypto transactions in July 2025, which provides clarity for traders but leaves challenges in infrastructure and public understanding [2]. Bybit’s hybrid decentralized exchange, Byreal, built on the Solana blockchain, addresses scalability and security concerns, offering a balanced solution for retail and institutional users [2]. Tether’s USD₮, with its $114 billion market capitalization, plays a critical role in facilitating cross-border transactions and mitigating local currency volatility, a key factor in emerging markets like Brazil [1].

Despite regulatory ambiguities around stablecoins, the partnership’s timing reflects Brazil’s strategic importance in the crypto ecosystem. Analysts note that payments and artificial intelligence are expected to drive mainstream adoption by 2025 [4]. Bybit and Tether’s initiatives could accelerate use cases such as tokenized assets and decentralized finance (DeFi) protocols, exemplified by the XRP Ledger’s tokenization of $130 million in agricultural credit rights in Brazil [5]. However, success hinges on navigating regulatory risks and competition from domestic and international exchanges, as the central bank has yet to establish a clear stablecoin framework [2].

The collaboration underscores a broader industry trend toward institutional participation and public listings, though both Bybit and Tether remain privately held [6]. Their Brazil-specific strategies prioritize regulatory alignment over rapid scaling, reflecting a cautious approach to market expansion. As the partnership progresses, it may serve as a model for integrating blockchain into emerging economies, emphasizing education, accessibility, and practical applications to foster long-term crypto adoption.

Sources:

[1] [Bybit and Tether Launch Strategic Partnership to Accelerate Crypto Adoption in Brazil](https://aapnews.aap.com.au/media-releases)

[2] [blockscholes Research](https://www.blockscholes.com/research)

[4] [Market Analysis on Payments and AI](https://m.economictimes.com/crypto-news-today-live-23-jul-2025/liveblog/122843856.cms)

[5] [XRP Ledger in Brazil’s Agricultural Sector](https://coinpedia.org/crypto-live-news/)

[6] [Crypto Firms Going Public](https://tradersunion.com/news/market-voices/show/389895-crypto-companies-public/)