Bybit Launches Crypto Payments at Web Summit Rio 2025

Bybit, the world’s second-largest cryptocurrency exchange, showcased its innovative payments and crypto solutions at the Web Summit Rio 2025, held from April 27 to 30 in Rio de Janeiro. The event, known as the world’s largest technology conference, provided a platform for Bybit to present its future-ready crypto offerings and groundbreaking payment solutions.

Bybit’s participation at Web Summit Rio underscored its commitment to integrating crypto into traditional payments, a trend rapidly gaining traction, especially in emerging markets. The exchange aims to cater to the diverse needs of the crypto community, offering solutions for trading, custody, on and off-ramping, payments, and more. Bybit is positioning itself as the ultimate crypto lifestyle brand, providing comprehensive services that simplify the crypto experience for users worldwide.

In Latin America, Bybit has been actively expanding its presence through local partnerships and product innovation. The launch of Bybit Pay in Brazil, powered by Transfero, is a significant milestone. This blockchain-based payment gateway offers a seamless crypto-to-fiat experience, simplifying crypto payments and settlement for users in Brazil’s largest economy. Bybit Pay supports multiple currencies, including BRL, USDT, USDC, BTC, and ETH, and features secure transactions protected by blockchain encryption.

Key features of Bybit Pay include QR code support for easy payments via PIX in Brazil, unified crypto and fiat wallet management, and access to Bybit’s global user base of over 60 million. The Bybit booth at Web Summit Rio attracted hundreds of attendees who experienced Bybit Pay firsthand, engaging in discussions about the future of crypto and its integration into the digital economy.

The event also featured the Transfero x Bybit Happy Hour, where visitors could interact with Bybit’s innovative payment solutions while enjoying free beverages and additional perks. This interactive session allowed attendees to experience a Bybit Pay transaction in seconds and take home free Bybit-branded merchandise.

Beyond transactions, Bybit is dedicated to enriching the customer experience. The exchange recently announced a strategic partnership with Tomorrowland Brasil, making crypto a key highlight at the iconic music festival. As the exclusive Payment Partner for Tomorrowland, Bybit’s sponsorship bridges the gap between music and the crypto-savvy generation, setting a world-first precedent. The festival is scheduled for October 10 to 12 in Itu, São Paulo, and is expected to host hundreds of thousands of music fans.

Israel Buzaym, Country Manager of Brazil for Bybit, emphasized the growing importance of crypto in the lives of the younger generation in Latin America. He stated, “For the younger generation in Latin America, crypto is becoming a way of life. We want to help create a world where paying, sending, and investing in crypto becomes instant and borderless for everyday users. What we are building now will enable millions of customers to benefit from the rapidly emerging digital asset class both on-chain and in real life with increasing ease.”

Local customers in Brazil and Argentina can explore Bybit Pay Brazil and the ultra-rewarding Bybit Card, which offers up to 10% cashback. Bybit’s presence at Web Summit Rio 2025 highlighted its commitment to driving on-chain innovation and providing robust infrastructure for the crypto community. The exchange continues to bridge the gap between traditional finance and decentralized finance, empowering users to unlock the full potential of Web3.