Bybit Launches Crypto-Linked Debit Card Across Europe

Bybit, a leading cryptocurrency exchange, has launched its debit card across the European Economic Area (EEA), allowing users to spend digital assets at merchants connected to the Mastercard network. The card supports various cryptocurrencies and can be linked to Apple Pay and Google Pay. Bybit is offering new customers a 20% cashback on purchases in September and expanding its user base in a market with clearer crypto regulations.

Bybit, one of the world’s leading cryptocurrency exchanges, has made a significant move into the European market by launching its crypto-linked debit card across the European Economic Area (EEA) [1]. The card, branded as the Bybit Card, allows users to spend digital assets at merchants connected to the Mastercard network. It supports various cryptocurrencies and can be linked to Apple Pay and Google Pay, providing users with a seamless and convenient way to utilize their digital assets in everyday transactions.

The launch of the Bybit Card coincides with the implementation of the Markets in Crypto-Assets (MiCA) regulatory framework in Europe, which aims to provide a clearer legal framework for crypto services [2]. Bybit's CEO, Mazurka Zeng, stated that the new card offers European users a trusted, secure, and rewarding way to integrate cryptocurrencies into their daily lives [1].

To incentivize adoption, Bybit is offering new customers a 20% cashback on purchases in September, provided they deposit at least $100 in crypto [1]. Additionally, new users will receive a €5 bonus for their first transaction and can benefit from referral rewards and 100% subscription rebates for services like Netflix and Spotify. The card itself carries no annual fees.

While the card is available across most of the EEA, it will not be offered in Croatia, Ireland, Romania, or Norway, and the cashback promotion excludes Austria [1]. Bybit reports that it has already issued over 2 million cards globally, underscoring its significant market presence.

The launch of the Bybit Card positions the exchange to tap into a growing market where users seek useful ways to spend their digital assets. The highly attractive 20% cashback offer is a strategic move to differentiate Bybit from other crypto service providers in the region, such as Binance and Coinbase [1]. As MiCA is implemented across all member states, the acts of national regulators will have a significant impact on how all crypto service providers conduct business. The success of the Bybit Card in breaking into the European market will be evident in future reporting on its user adoption rates [1].

References:
[1] https://www.cryptotimes.io/2025/09/03/bybit-brings-crypto-debit-card-in-europe-with-20-cashback/
[2] https://www.coindesk.com/business/2025/09/03/digital-asset-trading-giant-bybit-brings-crypto-linked-debit-card-to-europe