Best Buy and IKEA Partner for In-Store Kitchen and Storage Planning Experience
PorAinvest
jueves, 31 de julio de 2025, 9:49 pm ET1 min de lectura
ALG--
The initiative, set to launch in the fall, aims to provide customers with an integrated shopping experience. Best Buy's latest major appliances will be combined with IKEA's well-designed, functional, and affordable home furnishings. The partnership is a response to the rapidly changing retail landscape, seeking to meet customer needs more effectively [2].
The pilot program will begin in 10 Best Buy stores, including Boynton Beach, FL; Daytona Beach, FL; Lakeland, FL; Melbourne, FL; Waterford Lakes, FL; Alamo Ranch, TX; Hulen, TX; Humble, TX; Mesquite, TX; and South Austin, TX. These stores will feature dedicated IKEA footprints, designed to inspire customers and help them create cohesive, beautiful living spaces with the best high-tech appliances [1][2].
Customers will have access to IKEA co-workers for planning and ordering home furnishing solutions, while Best Buy's blue shirts will provide advice on electronics. Additionally, two stores—Lakeland, Florida and Alamo Ranch, Texas—will serve as pickup points for IKEA shoppers, allowing customers to pick up most IKEA U.S. products for free at the Best Buy store [2].
The partnership is a strategic move for both retailers. Best Buy, which has seen a decline in sales over the past three years, is looking to diversify its offerings and boost consumer spending. IKEA, which posted a 4% drop in currency-adjusted revenue in its most recent fiscal year, is seeking to increase accessibility and convenience for its customers [3].
References:
[1] https://www.marketscreener.com/news/best-buy-and-ikea-u-s-partner-to-pilot-new-kitchen-and-storage-planning-services-in-select-best-buy-ce7c5fddd18ff120
[2] https://corporate.bestbuy.com/2025/best-buy-ikea-partner/
[3] https://www.twincities.com/2025/07/31/best-buy-ikea-to-collaborate-with-in-store-kitchen-gadget-displays/
Best Buy and IKEA U.S. are partnering to pilot in-store kitchen and storage planning experiences in 10 stores across Florida and Texas. The new in-store collaboration will feature 1,000-square-foot IKEA footprints showcasing kitchen and laundry room settings, where customers can receive support from IKEA co-workers and Best Buy associates. This marks the first time IKEA products and services will be accessible through another U.S. retailer.
Best Buy and IKEA U.S. have announced a partnership to pilot in-store kitchen and storage planning experiences in 10 stores across Florida and Texas. The new collaboration will feature 1,000-square-foot IKEA footprints showcasing kitchen and laundry room settings, where customers can receive support from IKEA co-workers and Best Buy associates. This marks the first time IKEA products and services will be accessible through another U.S. retailer [1].The initiative, set to launch in the fall, aims to provide customers with an integrated shopping experience. Best Buy's latest major appliances will be combined with IKEA's well-designed, functional, and affordable home furnishings. The partnership is a response to the rapidly changing retail landscape, seeking to meet customer needs more effectively [2].
The pilot program will begin in 10 Best Buy stores, including Boynton Beach, FL; Daytona Beach, FL; Lakeland, FL; Melbourne, FL; Waterford Lakes, FL; Alamo Ranch, TX; Hulen, TX; Humble, TX; Mesquite, TX; and South Austin, TX. These stores will feature dedicated IKEA footprints, designed to inspire customers and help them create cohesive, beautiful living spaces with the best high-tech appliances [1][2].
Customers will have access to IKEA co-workers for planning and ordering home furnishing solutions, while Best Buy's blue shirts will provide advice on electronics. Additionally, two stores—Lakeland, Florida and Alamo Ranch, Texas—will serve as pickup points for IKEA shoppers, allowing customers to pick up most IKEA U.S. products for free at the Best Buy store [2].
The partnership is a strategic move for both retailers. Best Buy, which has seen a decline in sales over the past three years, is looking to diversify its offerings and boost consumer spending. IKEA, which posted a 4% drop in currency-adjusted revenue in its most recent fiscal year, is seeking to increase accessibility and convenience for its customers [3].
References:
[1] https://www.marketscreener.com/news/best-buy-and-ikea-u-s-partner-to-pilot-new-kitchen-and-storage-planning-services-in-select-best-buy-ce7c5fddd18ff120
[2] https://corporate.bestbuy.com/2025/best-buy-ikea-partner/
[3] https://www.twincities.com/2025/07/31/best-buy-ikea-to-collaborate-with-in-store-kitchen-gadget-displays/

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