Bumble Enhances Dating Experience with AI Matchmaker

Bumble is developing an AI feature to combat swipe fatigue. The new feature aims to make the dating app "the world's smartest, most emotionally intelligent matchmaker." Wolfe Herd, the founder, believes AI can help with matchmaking and provide a more personalized experience for users.

Bumble, the dating app founded by Whitney Wolfe Herd, is developing an AI-powered matchmaking feature to tackle the growing trend of "swipe fatigue" among users. The new feature, expected to launch in a beta version this fall, aims to make the app more emotionally intelligent and help users find more meaningful connections.

The AI feature, which will analyze users' past relationships, breakups, and experiences with love and dating, is designed to learn about users over a series of sessions. It will create a dating profile, find a match, and even book reservations for dates. This approach is based on attachment theory, which categorizes people into four attachment-style types: anxious, avoidant, disorganized, and secure. By understanding these attachment styles, the AI can make more informed and personalized match suggestions.

The development of this AI feature comes at a time when traditional dating apps are facing declining user engagement and profitability. As users grow tired of the superficial nature of dating apps and the persistent engagement they encourage, many are turning away from these platforms. Bumble's latest quarterly results reflected this trend, with a 9% decline in paying users and an 8% drop in revenue from the year ago quarter [1].

By focusing on building an experience that fosters real love and connection, Bumble aims to return to profitability and attract more users seeking meaningful relationships. This strategic move aligns with the company's goal of becoming the "world's smartest, most emotionally intelligent matchmaker."

The AI feature is expected to be separate from the existing Bumble app, with the beta version to be launched to select users this fall. The Wall Street Journal reported that Bumble has consulted psychologists and relationship counselors to program the matchmaking AI [2].

References:
[1] https://seekingalpha.com/news/4490532-ai-with-benefits-bumble-building-an-ai-matchmaker-to-tackle-swipe-fatigue
[2] https://stocktwits.com/news-articles/markets/equity/bumble-developing-ai-powered-matchmaking-app-report/chtTlsuRdNm