Bumble BFF Relaunches as a Community-Focused App

Bumble BFF has relaunched, shifting its focus from one-on-one matching to community building and group chats. The revamped app is built on Geneva, a social platform Bumble acquired last year, and includes a new Groups tab for users to engage in chat rooms, plan hangouts, and track events. The update aims to help users expand their social circles and remains competitive with emerging friendship apps.

Bumble has announced the relaunch of its Bumble For Friends (BFF) app, shifting its focus from one-on-one matching to community building and group chats. The revamped app is built on Geneva, a social platform Bumble acquired last year, and includes a new Groups tab for users to engage in chat rooms, plan hangouts, and track events. The update aims to help users expand their social circles and remains competitive with emerging friendship apps.

The new Bumble BFF app is designed to cater to younger generations seeking to expand their social circles. According to the company, 47% of young adults express a desire for more friends to engage in activities with, and a similar percentage is eager for an online platform to build a community within their local areas Bumble BFF’s revamped app is here, focusing on friend groups and community building^[1]. The app will continue to offer one-on-one matching and private direct messaging but places a new emphasis on the Groups tab.

The Groups tab allows users to create or join chat rooms, plan hangouts with new friends, and utilize an in-app calendar to create and track upcoming events. The discovery function for the Groups tab will not be available until February 2026. Existing Geneva members will automatically get upgraded to BFF without losing any of their groups or messages.

The update's arrival comes at a time when there has been a surge in apps designed for finding genuine friendships, such as Clockout, Clyx, Les Amis, Timeleft, and 222, among others. Bumble BFF has established itself in the market for longer than many of these emerging apps, but this relaunch is focused on remaining competitive with its rivals.

The financial backdrop for Bumble's move is notable. In the second quarter, the company experienced a 7.6% decrease in revenue, falling from $268.6 million to $248.2 million year-over-year Bumble BFF’s revamped app is here, focusing on friend groups and community building^[1]. Despite the financial challenges, Bumble is focusing on the social aspect of its business, aiming to build equitable and safe friendships across communities with similar interests.