Bullish on Chewy: Exploring the Impact of Chewy+ Fee Increase on Growth Prospects

Chewy (CHWY) recently increased its Chewy+ membership fee from $49 to $79, signaling confidence in the program's ability to attract and retain loyal customers. This move, paired with positive analyst consensus, suggests greater optimism about Chewy's growth prospects and recurring revenue streams. The increased fee could bolster short-term revenue growth and strengthen recurring sales, though the overall growth narrative is still mainly tied to customer acquisition, which remains a key risk if the pace falters.