Build-A-Bear Workshop Stock Soars 10.71% on Record Q1 Earnings

On May 29, 2025, Build-A-Bear's stock surged by 10.71% in pre-market trading, marking a significant rise in investor interest and confidence in the company's recent performance and future prospects.

Build-A-Bear Workshop reported record-breaking first-quarter fiscal 2025 results, with total revenues reaching $128.4 million, an 11.9% increase year over year. The company's pre-tax income grew by 30.6% to $19.6 million, or 15.3% of total revenues. This strong financial performance was driven by robust sales and strategic initiatives, including the expansion of its retail footprint and the introduction of new product lines.

In addition to its financial achievements, Build-A-Bear has been actively expanding its retail presence. The company announced plans for a multi-level retail experience in Orlando, Florida, designed for multi-generational fun. This new location at ICON Park aims to enhance the customer experience by offering interactive and immersive activities, further solidifying Build-A-Bear's position as a leader in experiential retail.

Build-A-Bear's strong fundamentals and strategic expansion efforts have positioned it for long-term growth, despite economic uncertainties and tariff challenges. The company's focus on evolving its business model and accelerating international expansion has been well-received by investors, contributing to the recent surge in stock price.