BTCC Courts Crypto Culture with JJJ and a $100M Trading Game

BTCC, a long-established cryptocurrency exchange with over 14 years of operations, is participating in Token2049 Singapore 2025, a prominent conference for crypto and Web3 technologies, scheduled for October 1–2 at Marina Bay Sands. The event will showcase BTCC’s evolving brand vision, which seeks to integrate cryptocurrency trading with sports and culture. This marks a significant step for the exchange as it expands its presence beyond trading to influence broader cultural movements.

A key highlight of BTCC's participation is its partnership with NBA All-Star and Defensive Player of the Year Jaren Jackson Jr. (JJJ). This collaboration is more than a sponsorship; it symbolizes BTCC’s effort to connect with global culture and community through a figure known for his adaptability and strategic thinking on the court. JJJ's approach mirrors the mindset required in trading—reading situations, anticipating changes, and making quick, precise decisions. Beyond basketball, JJJ is also a music creator, aligning with BTCC’s vision to blend creativity with discipline in the crypto space.

To engage the community, BTCC has launched the BTCC x JJJ Trading Competition, which runs until September 21, 2025. The competition features two leaderboards: one for trading volume and one for profit rate. As participants trade, they unlock prize pools, fostering a sense of competition similar to sports events. When total trading volume reaches $100 million, top traders will receive exclusive rewards, including signed jerseys and basketballs from JJJ. This initiative aims to bridge the gap between crypto trading and sports fandom, encouraging participation and loyalty among traders.

BTCC’s vision extends beyond mere trading. Aaryn Ling, Head of Branding at BTCC Exchange, emphasized that the exchange sees crypto as evolving into a broader cultural movement. By integrating sports, lifestyle, and finance, BTCC aims to make crypto more accessible and relatable for mainstream users while maintaining its commitment to reliability and security. The Token2049 event provides an opportunity to demonstrate how this approach can support a more inclusive and global crypto community.

BTCC has over 9.1 million users across more than 100 countries and regions. The exchange, which has been operating since 2011, continues to focus on security, innovation, and user experience. The partnership with JJJ reflects BTCC’s mission to connect crypto with culture and bridge the gap between traditional sports and digital assets. As part of this effort, the exchange is leveraging the crossover spirit of sports and music to create new ways for traders and fans to engage with the future of finance.

Through these initiatives, BTCC reinforces its position as one of the longest-running cryptocurrency exchanges, with a vision to make crypto part of mainstream culture. By continuing to innovate and collaborate with influential figures, BTCC is shaping the future of digital finance and expanding its global reach.

Source: [1] Blending Sportsmanship with Crypto - BTCC x JJJ in Token2049 Singapore 2025 (https://dailycoin.com/press-releases/blending-sportsmanship-with-crypto-btcc-x-jjj-in-token2049-singapore-2025/) [2] XYZVerse Emerges: Fusing Memes and Sports - BTCC (https://www.btcc.com/en-AU/square/Coingape/916838)