BTCC Bridges Sports and Crypto with 10M Users, $1.15T Volume via NBA Alliance

BTCC Exchange, the world's longest-serving cryptocurrency exchange, has achieved a significant milestone by surpassing 10.16 million registered users globally and recording a record $1.15 trillion in trading volume during Q3 2025. This represents a 20% increase in trading volume compared to Q2 2025's $957 billion and a user base expansion from 9.1 million to 10.16 million within the quarter BeInCrypto^[1]. The platform's growth was underscored by strategic initiatives, including a global brand ambassador partnership with NBA All-Star Jaren Jackson Jr. and triple industry recognition from FXEmpire GlobeNewswire^[2].

The exchange's Q3 performance highlighted robust growth across key metrics. Total trading volume of $1.15 trillion included $1.03 trillion in futures trading and $124 billion in spot trading. Notable altcoins such as XRP, SOL, and DOGE contributed $70 billion, $32 billion, and $20 billion in trading volume, respectively, reflecting strong demand beyond Bitcoin and Ethereum Chainwire^[3]. BTCC also expanded its product offerings to include over 400 futures trading pairs and 460 spot pairs, strategically listing emerging assets like ASTER, MYX, and FLOCK to meet growing user demand DailyHodl^[4].

A pivotal Q3 highlight was BTCC's partnership with NBA All-Star Jaren Jackson Jr., the 2023 Defensive Player of the Year. This collaboration bridges the worlds of sports and cryptocurrency, leveraging Jackson Jr.'s influence to promote financial literacy and trading accessibility. "Partnering with Jaren allows us to connect with a broader audience and demonstrate that smart moves apply both on the court and in crypto trading," said Aaryn Ling, Head of Branding at BTCC. Jackson Jr.'s endorsement aligns with BTCC's strategy to appeal to mainstream audiences while reinforcing its commitment to transparency and compliance GlobeNewswire^[5].

Industry recognition further solidified BTCC's position in the market. The exchange received triple honors from FXEmpire in a 2025 industry analysis, earning accolades as the "Lowest Fee Crypto Exchange," "Best Fiat-to-Crypto Trading Platform," and "Best Crypto Exchange in the USA." These awards highlight BTCC's competitive pricing and user-centric services, including its Risk Reserve Fund, which grew to $19 million+ with an additional $2.4 million added in Q3 Chainwire^[6].

BTCC also prioritized community engagement through global events such as the BTCC Summer Festival in Tokyo, MVP Night at Taipei Blockchain Week in China Taiwan, and the Poolside Sync Party at TOKEN2049 Singapore. These initiatives, coupled with the launch of a comprehensive News Center, enhanced user interaction and provided real-time market insights .

Looking ahead, BTCC outlined an aggressive Q4 roadmap, including the introduction of copy trading features for Futures Pro, a brand UI refresh, and an expanded VIP program. Alex Hung, Head of Operations, emphasized the exchange's commitment to innovation and scalability: "We're tripling our workforce to 3,500 employees because we see a bigger opportunity here. We want to build a platform that allows people to use crypto in their daily lives, not just for trading." The News Center will also expand to include dedicated sections for AI analysis and trend tracking, further supporting the trading community .

Founded in 2011, BTCC serves over 10 million users across 100+ countries and has maintained a 14-year record of security and compliance. Its strategic partnerships, product diversification, and industry recognition position it as a leader in the evolving cryptocurrency landscape.