BRP's Design Awards: A Recipe for Success in 2024

In the dynamic world of powersports, BRP Inc. (TSX: DOO) (NASDAQ: DOOO) has consistently proven its mettle as a leader in innovation and design. The company's 2024 lineup has once again demonstrated its prowess, with an impressive 17 design awards, including five prestigious GOOD DESIGN Awards. This remarkable achievement is a testament to BRP's commitment to combining technology with thoughtful design and user-centric innovation.



Key award-winning products include the Sea-Doo Spark, featuring improved comfort and sustainable materials; the race-inspired Can-Am Maverick R with its driver-centric interior; the versatile Can-Am Outlander Pro designed for tough jobs; the emissions-free Ski-Doo Grand Touring Electric; and the modular Sea-Doo Switch Cruise with customizable options. These products received recognition from multiple prestigious competitions, such as Red Dot Awards, iF Design Awards, and IDEA Awards.

BRP's design awards and industry recognition have not only enhanced the company's reputation but also positively impacted its stock performance and valuation. As of 2025-02-17, BRP's stock price has increased by approximately 15% compared to the same period last year. The company's market capitalization has also grown, reflecting investors' confidence in BRP's innovative products and design capabilities.



Denys Lapointe, BRP's Chief Design Officer, attributes the company's success to its dedicated design teams, stating, "These awards are a testament to the excellence of our design teams, who continuously turn ideas into experiences. Each winning product reflects our vision of forward-thinking design that prioritizes comfort, performance, and sustainability."

BRP's commitment to sustainability and eco-friendly products, as demonstrated by the Ski-Doo Grand Touring Electric and Sea-Doo Switch Cruise, has also influenced investor sentiment and potential future growth. By investing in sustainable technologies and eco-friendly products, BRP is positioning itself to capture a larger share of the growing market for electric and sustainable recreational vehicles.

In conclusion, BRP's design awards and industry recognition in 2024 have not only solidified the company's position as a leader in the powersports industry but also driven its stock performance and valuation. As BRP continues to focus on user-centric design, sustainability, and innovation, it is well-positioned to maintain its competitive edge and drive long-term growth in the market. Investors should take note of BRP's impressive track record and consider the company as a strong contender in the powersports industry.