Brown-Forman A 2026 Q2 Earnings Net Income Falls 13.2% Amid Revenue Decline
Brown-Forman A reported fiscal 2026 Q2 earnings that largely aligned with guidance, though revenue and earnings declines underscored a challenging operating environment. The company maintained its full-year outlook despite near-term headwinds, citing resilience in strategic initiatives and long-term growth drivers.
Revenue
Brown-Forman A’s total revenue fell 5.4% year-over-year to $1.04 billion in Q2 2026, driven by the conclusion of the Korbel relationship and reduced transition services agreements. Spirits led the portfolio with $838 million, while Whiskey contributed $771 million. Ready-to-Drink sales rose to $138 million, and Tequila generated $67 million. Non-branded and bulk segments totaled $8 million, with remaining portfolio contributions amounting to $52 million.
Earnings/Net Income
Earnings per share (EPS) declined 14.5% to $0.47 in Q2 2026 from $0.55 in the prior-year period, while net income dropped 13.2% to $224 million. Despite these declines, the company has maintained profitability for over 20 years, reflecting operational resilience.
Price Action
BF.A shares gained 0.14% on the day of the earnings report, climbing 4.38% for the week and 8.60% month-to-date.
Post-Earnings Price Action Review
A strategy of buying BF.A when earnings beat expectations and holding for 30 days underperformed the benchmark, delivering a -25.49% return versus 27.97%. The Sharpe ratio of -1.63 highlighted significant risk aversion, while a 0% maximum drawdown indicated minimal losses during downturns.
CEO Commentary
President and CEO Lawson Whiting emphasized the team’s execution focus amid macroeconomic challenges, noting alignment with fiscal 2026 guidance. Strategic initiatives, including U.S. distribution evolution and product innovation, were highlighted as key growth drivers despite near-term headwinds.
Guidance
The company reiterated fiscal 2026 guidance: organic net sales and operating income declines in the low-single-digit range, an effective tax rate of 21–23%, and capital expenditures of $110–$120 million. Challenges include macroeconomic volatility and lower non-branded sales, but confidence in long-term positioning remains strong.
Additional News
CEO Whiting’s Stock Sale: On Dec 4, 2025, CEO Lawson Whiting filed to sell 42,495 shares of BF.A under a prearranged 10b5-1 plan, executed via Raymond James & Associates.
Mixed Q2 Results: While net sales beat Zacks estimates, EPS fell short due to higher costs and margin pressures.
Guidance Reaffirmed: Brown-Forman maintained its FY2026 outlook despite softer demand in the U.S. and developed markets, emphasizing emerging market growth and restructuring efforts.

Revenue Details
Spirits revenue, the largest segment at $838 million, offset declines in other areas. Whiskey sales, though down from prior-year TSA agreements, remained a core strength at $771 million. Ready-to-Drink’s 5% growth to $138 million and Tequila’s $67 million contribution highlighted portfolio diversification. Non-branded and bulk sales totaled $8 million, with remaining segments adding $52 million.
Strategic Outlook
Brown-Forman’s focus on U.S. distribution evolution, cost restructuring, and product innovation aims to mitigate macroeconomic pressures. Emerging markets and travel retail provided resilience, though challenges in key developed regions persist. The company’s $400 million share repurchase program and 42nd consecutive dividend increase underscore confidence in long-term value creation.

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