Brightstar Lottery to upgrade Missouri Lottery system via eight-year contract.

Brightstar Lottery PLC has signed an eight-year contract with the Missouri Lottery to upgrade its central system and enhance its digital program. The new contract will deploy Brightstar's fully-integrated lottery solution, OMNIA, which will seamlessly connect retail and digital lottery channels. The upgrade will also include Connected Play, second-chance promotions, and a loyalty program. The deal aims to simplify operations and elevate player experiences.

Brightstar Lottery PLC (NYSE: BRSL) has signed an eight-year contract with the Missouri Lottery to upgrade its central system and enhance its digital program. The agreement, announced on July 15, 2025, will deploy Brightstar's fully-integrated lottery solution, OMNIA™, which will seamlessly connect retail and digital lottery channels. The upgrade will also include Connected Play, second-chance promotions, and a loyalty program, aiming to simplify operations and elevate player experiences [1].

The partnership, which builds on a 30-year history, is expected to deliver a full suite of new retailer hardware, including 5,250 Retailer Pro S2s, 2,220 GameTouch™ 28s, 75 GameTouch™ 20s, 250 GameTouch™ Draws, 1,250 Digital Menu Boards, and an enhanced communications network. These solutions are designed to drive player engagement and offer versatility, reliability, and convenience [1].

Lester Elder, Missouri Lottery Executive Director, expressed excitement about the partnership, stating, "For more than 30 years, the Missouri Lottery has relied on Brightstar's world-class technology and insight to help contribute more than $8.5 billion to public education throughout our state. We are excited to build upon this long-term partnership over the course of the next eight years and deliver new, premier experiences for our players" [1].

Scott Gunn, Brightstar Chief Operating Officer North America Lottery, added, "Brightstar is honored to support the Missouri Lottery as it embraces the evolving lottery landscape and implements innovative solutions that will increase flexibility to manage its operations and engage players in new ways. We look forward to delivering these high-performing solutions, while helping the Lottery achieve its goals of maximizing funds to education" [1].

Brightstar serves nearly 90 lottery customers and their players on six continents, serving as the primary technology provider to 26 of the 46 lottery jurisdictions in the U.S. and seven of the world's 10 largest lotteries [1].

References:
[1] https://www.prnewswire.com/news-releases/brightstar-lottery-modernizes-retail-and-digital-solutions-for-missouri-lottery-with-omnia-deployment-302504546.html