Bridging Traditional and Crypto Markets: MEXC, Falcon Finance Offer $1M in USDf Incentives
MEXC, a leading global cryptocurrency exchange, has partnered with Falcon FinanceFF-- to launch a USDf campaign with a total prize pool of $1 million, spanning from October 3 to November 2, 2025 (08:00 UTC) [1]. The collaboration aims to leverage Falcon Finance's Universal Collateralization Infrastructure, which allows users to mint USDf-a stablecoin pegged 1:1 to the US dollar-using crypto assets and tokenized real-world assets as collateral. Supported stablecoins include USDTUSDT--, USDCUSDC--, and FDUSD, with non-stablecoin assets requiring overcollateralization to ensure system stability [1].
The campaign features four key initiatives. First, users can trade selected pairs-such as FF/USDT, BTC/USDf, and USDC/USDf-without transaction fees, with USDf available on MEXC Convert for zero-fee, slippage-free conversions [1]. Second, staking USDf for 3–7 days offers annualized returns of up to 200% for new users and 30% for all participants, though rewards are limited and distributed on a first-come, first-served basis [1]. Third, new users can earn 10 USDf by depositing and trading spot pairs with a minimum volume of 100 USDT in FF trading, with additional futures bonuses for fiat or P2P deposits [1]. Finally, futures trading challenges distribute 150,000 USDT in rewards, with escalating tiers based on trading volume thresholds, capping at 0.5% returns for the highest bracket [1].
Falcon Finance's USDf protocol, described as the first of its kind, underscores its role in bridging traditional and crypto markets by enabling collateralization of both digital and real-world assets [1]. This aligns with broader trends in real-world asset (RWA) tokenization, though the campaign's focus remains on incentivizing user participation through liquidity and yield opportunities [1].
MEXC, which serves over 40 million users across 170+ countries, emphasizes its commitment to accessibility and innovation. The exchange highlights low trading fees, airdrop opportunities, and user-friendly interfaces as key differentiators [1]. This campaign builds on its strategy to attract both novice and experienced traders by offering zero-fee trading, high-yield staking, and exclusive rewards [1].
The collaboration reflects growing interest in stablecoins and RWA integration within the crypto ecosystem. Falcon Finance's model, which requires overcollateralization for non-stablecoin assets, addresses systemic risks while expanding collateral options [1]. Meanwhile, MEXC's aggressive marketing of the USDf campaign-via multi-tiered rewards and KYC-verified access-positions it to capture market share during a period of heightened competition among exchanges [1].



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