Bridgeline Digital Partners with B2B Lighting Distributor to Enhance Search on BigCommerce Site

Bridgeline Digital has partnered with a leading B2B lighting distributor to enhance search functionality on its BigCommerce platform using HawkSearch. The platform will manage over 10,000 SKUs, offering advanced search and product discovery features. This collaboration strengthens Bridgeline's market presence in the lighting vertical and B2B sector, and is expected to improve usability and conversion rates for the distributor.

WOBURN, MA / ACCESS Newswire / July 10, 2025 - Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, has announced a strategic partnership with a leading B2B lighting distributor to enhance search functionality on its BigCommerce platform using HawkSearch. The implementation will manage over 10,000 SKUs, offering advanced search and product discovery features.

HawkSearch, known for its AI capabilities, will deliver fast and accurate search results, significantly improving the B2B shopping experience. The platform includes critical features such as Hybrid Search, Product Recommendations, and Unit of Measure capabilities, which are essential for companies managing complex product data and industry-specific requirements.

The collaboration is expected to strengthen Bridgeline's market presence in the lighting vertical and B2B sector. According to Ari Kahn, CEO of Bridgeline, "This win strengthens our position in the lighting vertical and reinforces HawkSearch's value in the B2B space. Our platform continues to prove itself as the AI-powered solution of choice for manufacturers and distributors looking to optimize digital product discovery."

Bridgeline Digital helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

References:

[1] https://www.newswire.com/news/leading-b2b-lighting-distributor-selects-hawksearch-to-power-search-on
[2] https://www.morningstar.com/news/accesswire/1047456msn/leading-b2b-lighting-distributor-selects-hawksearch-to-power-search-on-bigcommerce-site
[3] https://finance.yahoo.com/news/leading-b2b-lighting-distributor-selects-123000373.html
[4] https://www.stocktitan.net/news/BLIN/leading-b2b-lighting-distributor-selects-hawk-search-to-power-search-ggnsmpcpxsw0.html