Bridgeline Digital Launches HawkSearch for Do It Best Retail Enterprise.

Do It Best, a leading retail enterprise, has successfully launched a customized HawkSearch implementation for personalized commerce experience on the Adobe Commerce platform. The implementation powers search across 175,000+ products with real-time inventory and pricing for thousands of store locations. Merchandising teams can instantly boost in-stock products or bury out-of-stock items at the store and regional level.

WOBURN, MA / ACCESS Newswire / July 2, 2025 - Bridgeline Digital (NASDAQ: BLIN), a leader in AI-powered marketing technology, has announced the successful implementation of its HawkSearch solution for Do It Best, a major retail enterprise operating on the Adobe Commerce platform. The system now powers search functionality across 175,000+ products with real-time inventory and pricing updates for thousands of store locations.

HawkSearch's API-driven integration processes inventory data for 3,000 locations hourly, enabling customers to view accurate local stock and pricing in real-time. The system features store-level filtering and automated regional warehouse fulfillment options for out-of-stock items. This implementation showcases HawkSearch's unmatched flexibility and performance for large-scale, omnichannel enterprises [1].

Do It Best can now offer customers a personalized shopping experience by displaying accurate local stock and pricing the moment they search. The system's ability to filter and sort by availability at the store-level ensures customers can find what they need quickly and efficiently. If a product isn't available locally, HawkSearch automatically pulls from regional warehouses for ship-to-store fulfillment, enhancing the shopping experience and reducing out-of-stock issues.

This collaboration between Bridgeline Digital and Do It Best demonstrates the potential of AI-driven marketing technologies to transform the retail industry. By leveraging real-time data and advanced search capabilities, retailers can improve customer satisfaction and drive conversion rates.

For more information about Bridgeline Digital, visit www.bridgeline.com.

References:
[1] https://www.stocktitan.net/news/BLIN/do-it-best-selects-hawk-search-for-large-scale-personalized-commerce-w144vs55ocjr.html