Bridgeline Digital Launches Enhanced Search Platform for Appliance Retailer.

Bridgeline Digital (BLIN) has launched an upgrade to its search platform for a top appliance retailer, delivering faster and more relevant search results. The upgrade, powered by HawkSearch, enables unified site search, advanced visual search, and personalized recommendations for customers. The platform now supports OpenSearch, custom landing pages, and guides customers to the right products faster.

WOBURN, MA / ACCESS Newswire / August 28, 2025 - Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, has announced a significant upgrade to its search platform for a top appliance retailer. The enhancement, powered by HawkSearch, aims to deliver faster and more relevant search results, significantly improving the customer shopping experience.

The upgrade includes the integration of OpenSearch, unified site search, and advanced visual search capabilities. These features enable personalized product recommendations and custom landing pages, guiding customers to the right products more efficiently. For instance, a shopper searching for a "stainless steel French door refrigerator" will instantly see in-stock models, related accessories, and financing options tailored to their browsing history.

The platform is designed for speed, scalability, and uptime, ensuring a seamless shopping experience. AI-driven analytics provide real-time insights, allowing the retailer to optimize merchandising and marketing strategies effectively.

Ari Kahn, CEO of Bridgeline Digital, commented, "This initiative demonstrates HawkSearch's ability to deliver scalable, innovative search solutions that meet changing customer expectations."

Bridgeline Digital helps companies grow online revenue by increasing traffic, conversion rates, and average order value. Learn more at [www.bridgeline.com](http://www.bridgeline.com).

References:
[1] https://www.stocktitan.net/news/BLIN/top-appliance-retailer-boosts-conversions-with-hawk-g3bjkvnmm8al.html
[2] https://www.newswire.com/news/top-appliance-retailer-boosts-conversions-with-hawksearch
[3] https://www.morningstar.com/news/accesswire/1066408msn/top-appliance-retailer-boosts-conversions-with-hawksearch