Breckenridge Distillery Launches Mountain Shot with Maitake Mushrooms.

Tilray Brands' Breckenridge Distillery launches Mountain Shot, a whiskey shot with smooth chocolate flavors, a hint of mint, and maitake mushrooms. The product aims to capture the adventurous spirit of the Rocky Mountains and is now available in select US markets. Tilray Brands is a global company that produces and sells cannabis, beverage alcohol, pharmaceuticals, and wellness products.

Breckenridge Distillery, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), has recently introduced a novel product to the market: Mountain Shot, a whiskey shot infused with maitake mushrooms. This innovative beverage aims to capture the adventurous spirit of the Rocky Mountains, offering a unique drinking experience.

Mountain Shot is available in both whiskey-based and malt-based varieties, blended with maitake mushrooms from Japan. The infusion of these mushrooms adds a distinct mouthfeel and a natural complexity to the drink, creating a one-of-a-kind experience for consumers. The product is produced at 69 proof for the whiskey-based version and 30 proof for the malt-based version, and is available in 750-milliliter bottles, 1-liter bottles, and 100-milliliter resealable pouches. The 100-milliliter malt-based pouches are also available at convenience stores.

The product's unique blend of smooth chocolate and cool, invigorating mint flavors sets it apart from traditional whiskey shots. Bryan Nolt, Founder and CEO of Breckenridge Distillery, stated, "Our mission has always been to challenge conventions while honoring the craftsmanship of creating whiskey. With Mountain Shot, we’ve created something that’s not only unique but also celebrates the diversity of flavors and meets our consumers where they want to be drinking – at the bar, at the base of a mountain, or at their après."

Mountain Shot is now available in select U.S. markets, including 750-milliliter bottles, 1-liter bottles, and 100-milliliter pouches. The product is a testament to Breckenridge Distillery's commitment to innovation and its ability to create high-quality spirits that appeal to a wide range of consumers.

Tilray Brands, a global company that produces and sells cannabis, beverage alcohol, pharmaceuticals, and wellness products, has shown resilience in the face of industry challenges. The company's stock has experienced significant volatility over the past year, but has recently shown remarkable momentum, surging more than 159% in the past three months [1]. This momentum can be attributed to several factors, including regulatory advancements and the launch of new products in the company's beverage and spirits portfolio.

Tilray Brands is particularly well-positioned to benefit from regulatory progress, as evidenced by the recent rally in US cannabis stocks following President Trump's signal to reclassify marijuana from Schedule I to Schedule III [2]. This move is expected to unlock near-term financial relief and longer-term growth for the industry, and could prompt lawmakers to advance bills for banking protections, medical access, and interstate trade.

Mountain Shot is a bold new elixir produced by Breckenridge Distillery, redefining their award-winning whiskey with the natural complexity of maitake mushrooms. Crafted at high elevation in Breckenridge, Colorado, Mountain Shot offers a whiskey-based and malt-based beverage made for those who chase first tracks, linger at last call, and live for the après. Available in bottles and portable pouches, Mountain Shot delivers a distinct, shot-worthy drinking experience wherever the adventure takes you. Infused with the spirit of the Rockies, Mountain Shot is a tribute to nature, friendship, and living life off the beaten path.

References:
[1] https://www.ainvest.com/news/cannabis-stocks-rally-trump-plans-reschedule-marijuana-2508/
[2] https://www.americansamoatechjournal.com/article/841815883-unleashing-the-spirit-of-adventure-breckenridge-distillery-launches-mountain-shot-a-bold-new-mushroom-infused-elixir