Why Did Bread Financial Plunge 10.81%? Morgan Stanley Downgrade

On April 9, 2025, Bread Financial experienced a significant drop of 10.81% in pre-market trading, sparking concerns among investors and analysts alike.

Morgan Stanley recently downgraded Bread Financial Holdings, which has an average rating of hold and a mean price target of $62.15 according to analysts polled by FactSet. This downgrade has likely contributed to the recent decline in the company's stock price.

Additionally, Bread Financial has scheduled its first quarter 2025 earnings call for April 24, 2025, at 8:30 a.m. ET. The company will discuss its financial performance and provide insights into its future strategies. This earnings call is expected to offer valuable information for investors and analysts to reassess the company's prospects.

Bread Financial is a tech-forward financial services company that offers personalized payment, lending, and saving solutions to millions of U.S. consumers. The company's products, including general purpose credit cards and savings products, are designed to empower customers and support their financial goals. Bread Financial also partners with recognized brands in various sectors to provide private label and co-brand credit cards, offering choice and value to shared customers.