Brazil govt chief of staff Rui Costa speaks in Brasilia

Brazil govt chief of staff Rui Costa speaks in Brasilia

Brazil's largest retailer, Americanas, has announced a significant leadership change. The company's board has approved Fernando Dias Soares as the new Chief Executive Officer, effective October 2025. Soares, who previously served as a senior executive at Anheuser-Busch InBev and Domino's Pizza, joined Americanas in 2024 as Chief Operating Officer [1].

Soares will succeed Leonardo Coelho, who will now join Americanas' finance committee. Coelho was appointed CEO in early 2023, following the company's filing for bankruptcy protection due to alleged accounting fraud [1].

Americanas has been navigating through a complex restructuring process, and the appointment of Soares signals a continued focus on growth and profitability. The new CEO is expected to execute the company's strategic plan with a keen eye on productivity and stakeholder satisfaction.

This appointment comes amidst broader challenges in Brazil's retail sector, including economic uncertainty and increased competition. However, the appointment of an experienced executive like Soares suggests a commitment to turning around Americanas' fortunes.

References:
[1] https://www.tradingview.com/news/reuters.com,2025:newsml_L1N3UH0UX:0-brazil-retailer-americanas-taps-operating-chief-soares-as-new-ceo/