Brazil Boosts Nike's Soccer Legacy with $100M/Year Deal

Brazil soccer has extended its kit deal with Nike by 12 years to 2038, with an anonymous source revealing the agreement's value at a staggering $100 million per year. This substantial renewal underscores the enduring partnership between the Brazilian Football Confederation (CBF) and the global sportswear giant, marking a significant milestone for both parties.

The extended deal, announced on December 7, 2024, is a testament to the strength of Brazilian soccer and Nike's commitment to the sport. For the first time, the CBF will be allowed to license products and open stores worldwide, further expanding its revenue streams and fan engagement. The agreement also includes royalties on the sale of national team shirts, a first for the CBF.

"This contract shows the strength of Brazilian soccer," said CBF president Ednaldo Rodrigues. "This is one of the longest and most successful partnerships in soccer and, together, we will keep celebrating the brilliance of Brazilian soccer and honor the jogo bonito legacy."

Nike vice president for Latin America, Doug Bowles, echoed this sentiment, stating, "This extension of our partnership with the CBF proudly marks the beginning of a fourth decade of collaboration, reinforcing our long-term commitment to Brazilian football."

The new deal comes on the heels of Nike's recent agreement with the German soccer federation, which is worth about €100 million ($108 million) per year. The extended Brazil-Nike deal, worth $100 million per year, further solidifies Nike's position as a leading sportswear brand in soccer.

In addition to the financial implications, the extended partnership will enable the CBF and Nike to work together on grassroots initiatives and support the growth of women's football in Brazil. The collaboration aims to promote inclusivity, create more opportunities for girls in the sport, and foster a more sustainable future for Brazilian soccer.

The extension of the Brazil-Nike kit deal to 2038 is a strategic move for both parties, as it allows them to capitalize on the growing popularity of soccer in Brazil and leverage the sport's global appeal. As the sport continues to evolve, this partnership ensures that Brazil and Nike remain at the forefront of soccer fashion and innovation.



With the extended kit deal, Nike will continue to outfit all CBF men's and women's national football teams, including academy squads, the Olympic federation, and beach football and futsal teams. The partnership between Nike and the CBF has a rich history, with Nike first sponsoring the CBF in 1996. The renewal of this agreement reflects a shared commitment to growing the game and supporting Brazilian youth.



As the world's most popular sport continues to gain prominence, the Brazil-Nike partnership serves as a benchmark for successful sports sponsorships. The extended deal, worth $100 million per year, sets a new standard for national team kit agreements and demonstrates the value of long-term partnerships in the ever-evolving world of sports.