Braze shares rise 11.66% after-hours after appointing former SAP Japan VP as president to drive growth.

Braze surged 11.66% in after-hours trading following the announcement that Masaru Mizutani, former SAP Japan’s Vice President and Chief Sustainability Officer, has been appointed as the company’s Representative Director and President in Japan. Mizutani’s extensive experience in enterprise software, digital transformation (DX), and sustainability—particularly in Japan’s automotive sector—signals a strategic push to capitalize on growing demand for customer engagement solutions in the region. His career includes leading DX initiatives at SAP Japan and prior roles at Dassault Systèmes and ISID, positioning Braze to strengthen its market presence and drive sustainable growth. The appointment is seen as a key catalyst for expanding Braze’s business scale in Japan.