Bragg Gaming Shares Gain on Partnership with Caesars

Bragg Gaming Group Inc. (NASDAQ: BRAG, TSX: BRAG) shares have been on the rise following the announcement of a strategic partnership with Caesars Entertainment (NASDAQ: CZR). The new collaboration, which elevates Bragg's relationship with Caesars from a content supplier to a technology partner, is expected to drive double-digit growth in both Bragg's revenue and profitability in 2025, particularly in North America.



The enhanced partnership includes a strategic technology licensing framework for Caesars to lease Bragg's Remote Gaming Server (RGS), as well as further options to license the Bragg HUB product delivery and casino game aggregation platform, and Bragg's Fuze™ player engagement platform. This will enable Caesars to create its own proprietary online casino games and enhance the player experience through features such as bonuses, free rounds, jackpots, and AI-powered game recommendation engines.

Bragg, in collaboration with Caesars' newly formed in-house games studio team, will initially develop a number of online casino games for Caesars' digital platforms. The partnership will also create a delivery platform for Caesars' in-house games studio to build and deploy its own proprietary, custom game titles that incorporate its unique intellectual property, catering to player preferences across Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.

As a longstanding partner of Caesars, Bragg has previously developed two highly successful exclusive titles – Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash – for Caesars Palace Online Casino and regularly supplies new online slots and casino games to Caesars' digital platforms in New Jersey, Michigan, Pennsylvania, and Ontario.

Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, commented on the partnership: "We're thrilled to be kicking off this exciting new content and technology project with Caesars for its online casino platforms. We have decades of expertise and know-how, as well as the full technology suite to build, launch, and operate the highest quality online casino games, and we look forward to expanding our strategic partnership with the Caesars team to enhance the player experience through innovative and exclusive gaming content creation. Bragg and Caesars already have a strong history together, and this expanded partnership is a testament to our commitment to continue building and further strengthening this successful relationship."

Matt Sunderland, Senior Vice President & Chief iGaming Officer at Caesars Digital, added: "Bragg's technological expertise has consistently exceeded our expectations throughout our partnership. This expansion marks an important step in our strategic growth plan to develop our own proprietary digital slots and table games content and to offer something truly exclusive for our players. We’re excited about the potential that this moment provides us, and we have our sights set on building exclusive online casino games through our newly formed in-house game studios team that will set us apart in the industry."

The partnership with Caesars Entertainment is projected to help drive double-digit growth in both Bragg's revenue and profitability in 2025, particularly in North America. The agreement will also accelerate growth in Bragg's exclusive content revenue, enhancing a balanced and margin-accretive product mix. Bragg Gaming shares have been gaining momentum as investors anticipate the positive impact of this strategic partnership on the company's financial performance.