Bragg Gaming Expands US Presence with Fanatics Casino Launch

Bragg Gaming Group has expanded its U.S. presence by launching its exclusive online casino content with Fanatics Casino in New Jersey, Michigan, and Pennsylvania. This move supports Bragg's goals of accelerating growth and diversifying revenue in the North American market. The collaboration with Fanatics Casino allows players access to Bragg's full catalogue of proprietary titles and content from studio partners.

Bragg Gaming Group has further expanded its U.S. footprint by integrating its exclusive online casino content with Fanatics Casino in New Jersey, Michigan, and Pennsylvania. This strategic move underscores Bragg's commitment to accelerating growth and diversifying revenue in the North American market. The collaboration allows players on the Fanatics platform access to Bragg's full catalogue of proprietary titles and content from studio partners.

The partnership was announced in a joint press release, highlighting Bragg's diverse and engaging iGaming content. Kieron Shaw, Manager of Fanatics Casino Games Content, commented on the collaboration, stating that it is a significant step in their strategy to expand iGaming offerings and capitalize on the substantial growth projected for these key markets [1]. Bragg's impressive catalogue, including titles from Wild Streak Gaming and third-party studio partners, along with innovative promotional tools, will undoubtedly enhance the gaming experience for users and help Fanatics Casino springboard its presence across these important states [1].

The Fanatics Casino app, which launched in these three states as well as West Virginia, is designed to provide a seamless gaming experience across iOS, Android, and desktop platforms. Players can now access Bragg's proprietary titles such as Atomic Slot Lab and Indigo Magic, as well as content from studio partners like Bluberi, Incredible Technologies, and Sega Sammy Creation [2]. Additionally, new studio partners such as Boomerang Studios, Four Leaf Gaming, and Reflex Gaming are set to launch titles on Bragg's Remote Gaming Server (RGS) technology later this year [2].

The collaboration is part of Bragg's broader expansion efforts into the U.S. market. The company has previously expanded its partnership with Caesars and announced a deal with Hard Rock Bet to develop exclusive online casino games. Bragg also provides its gaming services to BetMGM at its online casinos in Pennsylvania [1]. This expansion into the U.S. market is complemented by Bragg's entry into the newly regulated market in Brazil and other Latin American markets [1].

Bragg Gaming Group's focus on proprietary content and expansion in key growth markets has driven a 7.1% year-over-year bump in revenue, as reported in their Q1 2025 financial results [2]. This growth trajectory is expected to continue with the roll-out of regular new game releases and the development of their relationship as a key partner of Fanatics Betting and Gaming in the North American market [2].

References:
[1] https://casinobeats.com/2025/07/04/bragg-gaming-launches-on-fanatics-casinos-in-three-states/
[2] https://www.casino.org/news/bragg-expands-u-s-footprint-with-fanatics-deal/