Brag House Launches NIL Initiative to Empower Student-Athletes

Brag House Holdings plans to launch a Name, Image, and Likeness initiative to empower student-athletes of all backgrounds to monetize their personal brand. The initiative builds on Brag House's existing platform and aims to provide opportunities for student-athletes to leverage their popularity and influence for financial gain. This move comes as student-athletes increasingly seek to capitalize on their NIL rights.

Brag House Holdings, Inc. (NASDAQ: TBH), a media-tech platform specializing in gaming, college sports, and Gen Z engagement, has announced plans to develop a Name, Image, and Likeness (NIL) initiative aimed at empowering student-athletes to monetize their personal brands. This initiative builds upon the company's existing platform and strategic partnership with Learfield, which enables Brag House to deliver interactive events and branded campus experiences across over 200 NCAA Division 1 campuses [1].

The NIL initiative focuses on creating digital collectibles and blockchain-backed experiences, allowing student-athletes to generate revenue from their personal brands. This move comes at a time when the NIL market is rapidly growing, with the market reaching approximately $917 million in 2022 and projected to surpass $1.5 billion by 2027 [2]. The global NFT trading volume also exceeded $24 billion in 2023, with sports collectibles and creator-driven assets representing a fast-growing segment [3].

Brag House's initiative aims to simplify the creation process of digital collectibles and blockchain-backed experiences through a no-code interface. This platform will incorporate compliance tools tailored to NCAA, state, and school guidelines, ensuring ease of adoption [1]. The company plans to utilize smart contract infrastructure and blockchain technology to deliver transparency, efficiency, and secure payments directly to student e-wallets.

"We've created a new lane where college gaming and school spirit intersect," said Lavell Juan Malloy II, CEO and Co-Founder of Brag House. "As a former student-athlete, I deeply understand the value of building a personal brand, but also how few athletes truly get to benefit. Brag House was built on the idea of inclusivity, and we believe it’s time to level the playing field" [1].

The pilot phase of this NIL initiative is set to launch in late 2025, targeting select campus activations. Brag House plans to release further updates and enlist student-athlete collaborators as it enhances its infrastructure and smart contract capabilities [4].

References:

[1] https://www.globenewswire.com/news-release/2025/06/10/3096635/0/en/Brag-House-Explores-NIL-Initiative-to-Expand-Revenue-Opportunities-for-Student-Athletes.html

[2] https://seekingalpha.com/news/4456963-brag-house-aims-to-empower-student-athletes-through-its-nil-initiative

[3] https://www.gurufocus.com/news/2918416/brag-house-holdings-tbh-to-launch-nil-initiative-for-studentathletes-tbh-stock-news

[4] https://www.bakersfield.com/ap/news/brag-house-explores-nil-initiative-to-expand-revenue-opportunities-for-student-athletes/article_08c2e202-e29c-511e-a05d-25808b685ef2.html