Brag House Holdings surges 12.51% premarket after disclosing $1.09B valuation for House of Doge merger.

Brag House Holdings surged 12.5% in premarket trading following the disclosure of a $1.09 billion valuation for its proposed merger with House of Doge, the official corporate arm of the Dogecoin Foundation. The company filed a Form S-4 registration statement with the SEC, supported by a fairness opinion from Newbridge Securities, which validated the merger's valuation through a sum-of-the-parts analysis. The transaction, valued at approximately $1.09 billion, positions Brag House to expand its platform across asset management, payments, and real-world asset (RWA) tokenization, leveraging House of Doge’s digital infrastructure and Brag House’s Gen Z engagement model. CEO Lavell Juan Malloy II emphasized the merger’s potential to create a “comprehensive platform” for the next-generation digital-first audience. The news aligns with recent strategic developments, including Dogecoin ETF launches and European sports sponsorships, reinforcing investor confidence in the combined entity’s growth prospects.