Brag House Holdings shares surge 10.25% after-hours as 21shares Dogecoin ETF launches, offering regulated exposure.

Brag House Holdings surged 10.25% in after-hours trading following the announcement of the 21Shares Dogecoin ETF (TDOG) launch by its merger partner, House of Doge. The ETF, endorsed by the Dogecoin Foundation, offers regulated, physically backed exposure to Dogecoin (DOGE) on NASDAQ, reducing friction for traditional investors to access the asset. This development aligns with the companies’ strategy to integrate Dogecoin into mainstream finance, leveraging institutional-grade custody and existing brokerage platforms. The news reinforces Brag House’s role in democratizing digital asset access and underscores the merger’s potential to scale Dogecoin’s utility in payments, asset management, and tokenization. The immediate price reaction reflects investor optimism about the ETF’s market demand and the broader ecosystem’s maturation, supported by prior collaborations like the leveraged 2x DOGE ETF (TXXD) and strategic sports sponsorships.