Brag House Holdings shares rise 10.14% after-hours after announcing merger with House of Doge Inc. to leverage Dogecoin's market position.

Brag House Holdings surged 10.14% in after-hours trading following its announcement of a merger with House of Doge Inc., which will rebrand the company and establish a 20-year partnership with the Dogecoin Foundation. The merger aims to leverage Dogecoin’s market position and community, with House of Doge becoming a wholly owned subsidiary of Brag House. The strategic move, highlighted in an investor presentation and SEC filing, signals expansion into cryptocurrency-related opportunities, aligning with growing investor interest in digital assets. Despite intraday volatility reflecting skepticism over integration risks, the after-hours rally suggests market optimism about the merger’s potential to create a new financial powerhouse.