BounceBit Launches BB Prime to Deploy $700M Franklin Templeton Fund On-Chain

BounceBit has launched BB Prime, a structured yield platform that integrates Franklin Templeton’s tokenized money market fund, BENJI, which holds over $700 million in short-term U.S. Treasuries. This marks a pivotal moment in tokenized finance, as the platform allows institutional investors to use real-world assets (RWAs) as collateral in yield-generating strategies on decentralized finance (DeFi) protocols [1].

Instead of merely holding the assets passively, BB Prime enables active deployment of tokenized U.S. Treasuries within on-chain financial systems. This integration allows investors to retain their exposure to traditional asset yields while tapping into additional opportunities in crypto-native markets. The approach bridges the gap between traditional finance and DeFi, offering a hybrid solution that balances regulatory compliance with the efficiency and programmability of blockchain [1].

Under BounceBit’s CeDeFi framework, the platform combines decentralized infrastructure with institutional-grade compliance tools such as know-your-customer (KYC) checks, custodial management, and transparent reporting. This structure is specifically designed to meet the needs of traditional financial institutions while enabling them to explore the benefits of on-chain finance [1].

The platform also announced a multi-year buyback program for its native token, $BB, aimed at reinforcing the ecosystem and supporting future growth. As BB Prime scales, BounceBit plans to introduce additional structured yield products, including RWA-backed assets and diversified DeFi strategies [1].

This development reflects increasing interest in tokenized real-world assets, driven by the demand for stable yield and greater regulatory clarity. Franklin Templeton, a pioneer in tokenized finance, has moved beyond the issuance of digital assets to their active use in dynamic financial strategies through its partnership with BounceBit [1].

BounceBit’s initiative signals a new phase in tokenized finance, where institutional-grade assets can be deployed more efficiently through blockchain-based systems. The platform’s integration of Franklin Templeton’s fund positions it at the forefront of a rapidly evolving market in which RWAs are becoming central to the next stage of DeFi.

Source: [1] BounceBit Prime Puts Franklin Templeton’s $700M Fund to Work On-Chain – Blockonomi (https://blockonomi.com/bouncebit-prime-puts-franklin-templetons-700m-fund-to-work-on-chain/)