Boston Beer Company shares rise 2.73% intraday after Garnet Hathaway launches Engine 19 IPA with Flyers Charities and Dogfish Head.

The Boston Beer Company, Inc. rose 2.73% during intraday trading. The company's stock price increase can be attributed to the recent launch of Engine 19 IPA, a citrus-forward pale ale brewed in collaboration with Flyers Charities and Dogfish Head Craft Brewery. The launch event, scheduled for September 10, aims to support local first responders and their families through Hathaway’s Hath’s Heroes initiative.