Borja Cembrero Saralegui Appointed Chief Growth Officer at MySize

MySize has appointed Borja Cembrero Saralegui as Chief Growth Officer. Saralegui, co-founder and former CEO of Naiz Fit, brings experience in fashion-tech innovation and AI deployment in retail. He will lead MySize's international expansion strategy, oversee potential partnerships and M&A opportunities, and strengthen the company's position as a category leader in AI-powered fashion and retail solutions.

MySize, Inc. (NASDAQ: MYSZ), a global leader in AI-driven sizing solutions and omnichannel e-commerce platforms, has appointed Borja Cembrero Saralegui as Chief Growth Officer (CGO). Saralegui, who previously served as co-founder and CEO of Naiz Fit, brings extensive experience in fashion-tech innovation and AI deployment in retail. His appointment comes at a pivotal moment for MySize, as the company focuses on international expansion and sustainability-driven innovations.

Cembrero's tenure at Naiz Fit saw him scale the company's AI-driven sizing technology across 18 countries, helping major brands like Desigual and Canali improve customer experiences by reducing return rates and increasing conversions. In his new role at MySize, he will spearhead the company's international expansion strategy, explore potential partnership and M&A opportunities, and strengthen MySize's position as a category leader in AI-powered fashion and retail solutions [1].

MySize's recent innovations, such as the Integrated Virtual Try-On solution and Naiz Fit's Generative AI strategy, are set to benefit from Cembrero's leadership. His appointment also coincides with MySize's entry into the circular fashion segment through its acquisition of Percentil, a leading managed marketplace for second-hand fashion [2].

Wall Street analysts have responded positively to the appointment, with one analyst forecasting an average target price of $3.00, representing a 141.94% upside from the current price of $1.24. The consensus recommendation from brokerage firms is "Outperform" [3].

Cembrero joins MySize at a transformative time, supported by potentially breakthrough technologies and a bold vision to redefine the fashion experience. He will lead the development of growth-focused initiatives across MySize's SaaS portfolio and digital retail platforms, ensuring continued innovation and agility in evolving markets.

References:
[1] https://www.prnewswire.com/news-releases/mysize-inc-appointed-borja-cembrero-saralegui-as-chief-growth-officer-to-accelerate-global-expansion-and-circular-fashion-strategy-302468434.html
[2] https://www.gurufocus.com/news/2898572/mysize-mysz-welcomes-new-chief-growth-officer-to-drive-global-expansion-mysz-stock-news
[3] https://finance.yahoo.com/news/mysize-inc-appointed-borja-cembrero-130000570.html