Booking Holdings Slips 8.64% in Two Days Despite BTIG Upgrade to Buy Rating and 52nd Ranking in Market Volume

On April 4, 2025, Booking Holdings (BKNG) experienced a decline of 3.74%, marking its second consecutive day of losses, with a total decrease of 8.64% over the past two days. The company's trading volume reached 22.24 billion, placing it 52nd in the day's market rankings.

BTIG has upgraded Booking Holdings to a 'Buy' rating, citing the company's strong financial performance and growth prospects. The investment firm highlighted Booking Holdings' leadership position in the global lodging market and its improving earnings visibility. This upgrade comes with a price target of $5,500, reflecting BTIG's confidence in the company's future performance.

BTIG's recommendation is based on several key factors, including Booking Holdings' robust financial strength and its potential for continued growth. The firm's analysis suggests that the company is well-positioned to outperform in the first quarter, further supporting its 'Buy' rating.