Booking Holdings (BKNG) Soars 1.30% on Strong Q1 Earnings

Booking Holdings (BKNG) shares surged 1.30% today, marking the second consecutive day of gains, with a total increase of 3.74% over the past two days. The share price reached its highest level since December 2024, with an intraday gain of 2.07%.

The strategy of buying BKNG shares after they reached a recent high and holding for 1 week yielded moderate returns over the past 5 years. The 5-year total return was 278.94%, with an average annual return of approximately 23.49%. This indicates that the strategy capitalized on the company's strong performance and growth, although the volatility of the stock price is evident. The maximum drawdown of -20.9% during the period highlights the importance of risk management in such a volatile scenario. Overall, the strategy provided decent returns, but it was not immune to the fluctuations of the market and the company's stock.

Booking Holdings Inc. reported better-than-expected revenue for the first quarter of 2025, with sales increasing by 7.9% year-on-year to $4.76 billion. This positive financial performance is a key driver behind the recent rise in their stock price. The company's strong earnings report has bolstered investor confidence, leading to a significant rally in the stock market. The positive trading session further underscores the upward trend in BKNG's stock value, reflecting the market's optimism about the company's future prospects.