Bonk, Inc. Aims to Be the MicroStrategy of BONK with $55M Treasury

Safety Shot, Inc. has completed its rebranding to Bonk, Inc., aligning with its strategic pivot to the BONK digital asset ecosystem. The company will begin trading on Nasdaq under the new ticker symbol "BNKK" starting October 10, 2025 GlobeNewswire^[1]. This transformation follows the acquisition of a recurring revenue-sharing interest in the memecoin launchpad letsBONK.fun and the accumulation of a significant BONK token treasury. The rebranding solidifies Bonk, Inc.'s position as a public market vehicle for the BONK ecosystem, aiming to bridge traditional finance and decentralized digital assets StockTitan^[2].

The company's new strategy focuses on leveraging its revenue streams from letsBONK.fun and its treasury of BONK tokens to generate shareholder value. letsBONK.fun, a decentralized platform on the Solana blockchain, has generated over $35 million in user fees in July 2025 alone, contributing to its status as one of the top 10 most profitable decentralized applications globally QuiverQuant^[3]. Bonk, Inc. will reinvest approximately 90% of its revenue from the platform into acquiring additional BONK tokens, creating a self-reinforcing growth model. This approach differentiates the company from traditional staking strategies, which offer limited yields, by providing uncapped growth tied to the BONK ecosystem's performance SolanaFloor^[4].

Leadership emphasized the strategic significance of the rebranding. Jarrett Boon, CEO of Bonk, Inc., stated that the name change and ticker symbol "BNKK" reflect the company's commitment to building the "world's leading digital asset treasury" through integration with the BONK ecosystem. Mitchell Rudy (a.k.a. Nom), a BONK core contributor and board member, highlighted that the move creates a "first-of-its-kind vehicle" for public investors to participate in the DeFi community's success. The company's CUSIP numbers for common stock and warrants remain unchanged, requiring no action from shareholders Yahoo Finance^[5].

The rebranding also involves structural changes, including the formation of BONK Holdings LLC, a subsidiary dedicated to managing the company's digital asset strategy. BONK Holdings has acquired over 2.5% of the total circulating BONK supply, valued at approximately $55 million, through partnerships like FalconX. The subsidiary plans to generate non-dilutive returns via staking, liquidity provision, and yield farming within the Solana DeFi ecosystem GlobeNewswire^[6].

Forward-looking statements in the press release caution that risks include the volatility of BONK tokens, operational success of letsBONK.fun, and execution of treasury strategies. Despite these challenges, the company aims to replicate the success of corporate crypto treasuries, such as MicroStrategy's Bitcoin holdings, by creating a sustainable value proposition for shareholders Coindesk^[7].