Bombay High Court Grants Injunction Against Bhool Chuk Maaf OTT Release.

The Bombay High Court granted an ad-interim injunction preventing Maddock Films from releasing Bhool Chuk Maaf on OTT platforms before completing an 8-week theatrical run with PVR Inox. PVR Inox filed a petition against Maddock Films' decision to skip the theatrical release and premiere the film directly on Amazon Prime Video. The court ordered a next hearing on June 16.

The Bombay High Court has granted an ad-interim injunction preventing Maddock Films from releasing "Bhool Chuk Maaf" on OTT platforms before completing an 8-week theatrical run with PVR Inox. The court's decision comes in response to a petition filed by PVR Inox against Maddock Films' decision to skip the theatrical release and premiere the film directly on Amazon Prime Video. The court has scheduled the next hearing for June 16 [1].

The film, which stars Rajkummar Rao and Wamiqa Gabbi, was initially scheduled for a theatrical release on May 9. However, due to security concerns and the cancellation of its theatrical release, Maddock Films decided to release the film directly on Prime Video on May 16 [1].

The court's decision to order a theatrical run before the OTT release is likely to have significant implications for the film's distribution strategy and potential revenue streams. Theatrical releases often generate substantial box office revenues, and a successful theatrical run can enhance the film's value and marketability. However, OTT platforms offer the advantage of reaching a global audience and generating consistent revenue through subscriptions and on-demand rentals.

The case highlights the ongoing tension between traditional theatrical distribution and the rising popularity of OTT platforms. As the film industry continues to evolve, such legal battles are likely to become more common as studios and distributors navigate the complexities of new distribution models.

References:
[1] https://www.business-standard.com/entertainment/bhool-chuk-maaf-ott-release-when-and-where-to-watch-after-release-canceled-nc-125050800846_1.html